Few entrepreneurs approached us with their market research, identifying an overlap in the desire for 'ancient eastern knowledge' and being 'fashion-forward' among the western United States population. 'Yoga in the West' was how he put it.
They approached us, for our industry leading SaaS product design and engineering skills, to create an E-commerce product to fill the spiritual needs of a user by linking it to holistic fashion.
I worked alongside a notable Product Designer who crafted the E-commerce User experience, and I was responsible for the Branding and Art Direction.
